Many small businesses are reluctant to get a website, but this is madness considering the amount of sales leads generated from website traffic. Having a website means more business for you. Simple.

However, it should be kept in mind that a website is for life, not just for a start-up. Once your website is in place, there are plenty of maintenance aspects to consider. Think about your website like a topiary tree – they come to you beautifully formed, but they still need the odd trim to keep in best shape.

It doesn’t matter how big or small your business is, competing in digital marketing is vital. 40% of website traffic comes from search – for example, somebody typing in the service you provide into Google. Your position in the search engine’s results is completely dependent on your website’s SEO (Search Engine Optimisation), so this is a pretty important playing field.

SEO is an ongoing project, and to keep your website fully optimised you should make regular tweaks to ensure that your site stays top dog in search engine results.

You should continually maintain your website and ensure that all software updates are catered to, as this could affect the speed and efficiency of your website. Who wants to stay on an excruciatingly slow website page? Exactly our point. We can help your website to reach its full potential with our website development packages.

Your website needs constant updates and changes to stay at optimum efficiency, so this is something you must consider if you want your small business’s website to remain the best it can be.

The web platform that we recommend is WordPress. It is a great platform that provides a reliable content management system – and it is cost-effective and easy to use. WordPress integrates well with a variety of programs for SEO, stats and social updates. It also includes scheduled posts, version logging, permissions levels, and WYSIWYG interface – as well as much more.

If you are a small or medium sized business and you need a website created, or developed over time, we can help. We provide a range of web development packages and SEO packages to cater to a range of budgets and business sizes. Check out our services page to see more of what we can offer you. Have any questions? Just give our team a call on 01206 588000 or email us at info@universalwebdesign.co.uk.