Appointing a new Digital Marketing Company can often be a daunting task, but a change in approach could be all you need. A digital marketing company is more than just your supplier, they will become an extension to your business’s marketing team. If you find the right team, a digital marketing company can make your brand and your business grow. However, there are also an awful lot of cowboys out there… So choose wisely!

We’ve comprised some points for you to consider when appointing a new Digital Marketing company:

1. Attitude
This is normally pretty easy to judge. Does this business go the extra mile for you? Think about this when you approach the company; have they made the effort to try your product or service? Are they familiar with the industry you are in? Have they done the bare minimum or done the research? A can-do attitude will go a long way when working with a digital marketing company long term.

2. Expertise
So many people can talk the talk, so make sure that you don’t get caught out by doing a little research yourself. A quick google and a couple of hints & tips can help you to ask the right questions, find out their level of expertise and experience and judge whether they are right for you.

3. Ability to do the job
All companies will say they can do it, but it’s another matter seeing that it’s got done. Ensure that the business has resources and a solid team to look after you so that you can get off to a good start.

4. Creativity
You are appointing a digital marketing company as a creative platform for your business, therefore you should consider the creativity found within their business.

5. References
Have a look at their portfolio before you take the plunge and sign up. Client testimonials and LinkedIn recommendations can tell you a lot about a business in terms of their relationships with and treatment of clients.

6. Chemistry
It’s good to get on with your new extended team, so look for a little personality when you appoint a new digital marketing company. If they seem like people you can easily get on with, you are already off to a good start.

Choosing a digital marketing agency that suits you is not an easy task, but once you find the right people it can work wonders for you and your business.

We’re here to help you. If you have any questions, don’t hesitate to get in touch with our team on 01206 588000 or email info@universalwebdesign.co.uk and we’ll get back to you as soon as we can.