Know Your Clientele – Audience Insights

It’s that age-old pain for any business owner; what kind of people are my products attracting, and how can I reach out to them more? As you expand your business in the digital age – whether that be through social media, e-mail marketing, e-commerce, apps,...
Engage Clients with Effective Copywriting

Engage Clients with Effective Copywriting

Content is important, sure, but no-one ever talks about why. Why is it such a useful and effective tool? Copy can affect moods, sway opinion and influence buying habits, but in the end, it all comes down to one thing: effective engagement. You could create three pages...

The Benefits of an Up-to-Date Website

In the 21st Century, your direct link to your customers is through the internet. Never before has it been so easy to communicate with clients in order to sell your product – you can literally take your business straight to consumers, creating a convenient and...

Conversion Rate Optimisation VS SEO

There has been an endless amount of hype on Search Engine Optimisation (SEO) of late, however many seem to be overlooking the importance of Conversation Rate Optimisation (CRO). Of course getting visitors to your website is an essential ingredient for online success,...

UX and SEO: Myths…or not?

User experience (UX) and Search Engine Optimisation (SEO) have historically not co-existed well with each other. It is vital to know the correct balance of UX and SEO to improving the impression of your website and website design as well as giving good search results....

Know Your SEO (Part 2)

Know Your SEO (Part 2)  The Technical Stuff There are many actions that you should take when constructing or modifying your site to make your website more visible to search engines. >> Your most important content should be in HTML text format as images,...

Know Your SEO

Know Your SEO (Part 1) Search Engine Optimisation (SEO) SEO means building or modifying a website to increase the number of visitors. Basically, the higher you appear on the first page of a web search engine, the more likely potential customers are to go to your...