Online Marketing

Digital marketing is the only fuel you need to power the engine of your business; especially in this day and age. More trade is done online than on paper, and we are here to keep you up-to-date and current in what is an ever changing online world. Using various digital marketing tools, we are able to control and regulate the quantity and quality of your online traffic; enabling you to attract, as well as retain your ideal audience.

We are revolutionising our approach to both web design and digital marketing. This is because we know first hand just how important these two facets of business are. We use every tool at our disposal to increase your brand awareness, world and nationwide, as well as ensuring your website is converting curiosity, into prosperity.

We will work in close contact with you, so you can rest assured that we are selecting, and implementing, the most effective marketing strategies for your business. We strive to provide you with the maximum amount of return possible on your investment.

There are many tenants that operate within the digital marketing, these include, but are not limited to:

  • Search Engine Optimisation
  • Social Media Marketing
  • Pay Per Click Advertising
  • Email Marketing
  • Search Engine Optimisation
  • Social Media Marketing
  • Pay Per Click Advertising
  • Email Marketing
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Search Engine Optimisation

SEO, or Search Engine Optimisation, is an integral piece of the digital marketing puzzle. At Universal Web Design, we are part of the Google Engage partnership. Simply put, this means that your website will be optimised for search engines safely, ethically and effectively. Our processes are proven, trustworthy, and reliable. Our approach to SEO is all inclusive. All aspects of SEO are given equal, and considerable attention. We include daily ranking checks, competitor analysis, as well as off and on site SEO, and much more! We work closely with you to decide which keywords are most relevant to you and your operation. This allows us to drive the highest quality traffic to your website, as often as possible.

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Email Marketing

Email marketing is a tried and tested method of provider-client-communication. It is quick, it’s hassle free and convenient. It is also an extremely cost effective way to advertise to your existing customers; it also allows you to attract new ones as well! If done correctly, an email marketing campaign can exhibit the finesse of a slick salesman, without the intrusiveness inherent in a cold call. At Universal Web Design, we know what sells. We know how to create an email marketing campaign that will generate business interest, and we can do it 1-2-3-4-even 5 times a month, the choice is yours!

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Blog Management

Blog management is so important, we really can’t stress it enough! It’s influence in the digital marketing sector is growing exponentially, if you really want to get your business and your brand out there, then you need to have a blog. Not just any blog, a well maintained, relevant, interesting blog. This is vital. It’s a tightrope to walk between the good and the bad – with a sharp fall either side. A poor blog is worse than having no blog at all! A good blog, when maintained and kept up to date by a skilled team of content writers, is gold.

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Social Media Management

Our dedicated team of experts are at the very forefront of social media marketing. They are pioneers of a digital landscape that can often seem too daunting a task to even approach! With Universal Web Design, you need not worry. We will stay on top of what’s new, for you, and we will enjoy doing it. All of our social media marketing campaigns are tailored to meet your requirements, no matter what they are. When it comes to social media, we’ve got you covered. Day or night. Our campaigns are designed to increase brand awareness, or online sales, or both! We don’t just stop there. Once your campaign has gone live, we will then track, measure and assess its success.

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Mobile APP

Mobile applications, or apps, as they are now commonly known as! Are without a shadow of a doubt the fastest growing sector in the digital marketing industry. They are therefore vital to the future success of your business, as well as to the continued distribution of your brand, internationally as well as nationally. Your digital marketing strategy should incorporate smartphone marketing and application development to allow for maximum online exposure. This channel has proven, and is still proving to be incredibly lucrative, as well as incredibly convenient for customers.

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Pay Per Click

If you’ve never heard of Pay Per Click, or PPC, don’t worry, we’ll cover this base completely, so you don’t have to get into the nitty-gritty of it all. Because it can be quite gritty! PPC though complex in nature, yields one simple, hard-won and very vital result: TRAFFIC. It directs traffic to your website. As well all know, traffic equals interest, it equates to an increase in consumer base, revenue, and overall prosperity! Think of us as your PPC runway coordinators! The planes are the prospective clients, the runway is your website, and we are, by utilising PPC, directing them your way 24/7! PPC does the work of advertisers at a fraction of the cost and with enhanced efficiency!