Many businesses fall into the same trap… They invest heavily in online marketing, and a few months down the line, get frustrated because they aren’t being bombarded with calls and sales instantaneously. To attempt to solve this, many businesses change their agencies and strategies, constantly seeking a solution.

However, many forget that online marketing may generate leads to your website, but it is down to your website to close the sale. Your business website is where conversions are either won or lost. Sometimes it is best to go back to the basics in order to make your website as effective as possible and to close those ever-important sales.

A major mistake many businesses make when it comes to websites is forgetting the basics. Nothing will convince a potential consumer to close a sale like simply telling them how the product or service will benefit the customer. Whether it will make them happier, richer or more efficient, to them, nothing matters as much as this.

Creating concise, high-quality website content will improve the success of your business website. Don’t overload your website with irrelevant, overly detailed content, just go back to the basics and give your website visitors a reason to close a sale with your company.

Another way to make your website content more effective is to add strong calls to action on both the home and service pages. Just saying ‘Call Now’ is not persuasive enough. Be concise in why the consumer should get in contact with you – ‘Call for a free, no-obligation consultation’ or ‘Get in touch to learn how you can save £10 off your next shop’ to see better results. For a perfect example, just keep reading.

UWD offer a range of Online Marketing services to help build your business’s online presence, including professional Content Writing from our in-house team of professionals. To see how we could improve your business website and convert leads into sales, get in touch with our team today on 01206 588000 or email info@universalwebdesign.co.uk and we’ll get back to you promptly.