Email marketing is a direct marketing tool, targeting your business’s communications to your target audience; This allows business owners to reach a large number of potentially lucrative prospects and hopefully new clients.

Your company should take advantage of what email marketing has to offer, as it consistently delivers the most common profitability ratio in Return on Investment (ROI).

2.5 billion of us use email, with the majority of emails sent on a daily rate are business related. After all who doesn’t have an email account these days?

Whether you use this marketing tool to produce newsletters or promote product updates, it will eradicate much of the need if not all, the cost of billboard, television or magazine campaigns. Who wants to incur these expenses when there’s a cost saving alternative?

This approach to digital marketing is incredibly easy to use and enables you to spot where you can improve and even as to where you have gone wrong. Reporting and analysis gives very accountable data that you can respond to almost instantly.

Typically and traditionally, businesses have to wait some time until they see results from Print and broadcast campaigns, however, a business can start seeing results within minutes of its emails being sent. The ability to know who has opened and read an email is a powerful tool.

Nevertheless like any business, the challenge of keeping clients engaged with the brand can prove a test. However, Email gives you the chance to keep a client interested without the bombardment of unwanted and irrelevant information.

Marketers can send emails to subscribers who meet certain criteria, those who use this tactic often boast improved commitment rates. These emails can cover topics such as changes to the company, wins & victories, also delivers feedback to your customer.

Whether you’re situated on the high-street or trading online, email marketing is a tool that will help your business become more successful in an increasingly digital world – In the business environment, results are arguably all that matters.

Despite the success that Twitter, Facebook and LinkedIn provide in terms of social media updates and reaching a vast client base – The good old fashioned email is still as effective today as it has ever been and with the evolution of really well designed broadcasts, your brand looks great!

Email templates ensure your profile looks professional and delivers your brand, your content, your corporate colours and your logo with that personal touch, thereby making your business stand out from the competition.

To find out more about Email Marketing and the services we can offer your business, email us at info@universalwebdesign.co.uk or alternatively, if you don’t have an email you can call us today on 01206 588 000