Starting your own business can be somewhat difficult when it comes to promoting your brand online, you may have some what you thought were BIG & BOLD ideas about your promotion strategy. But, it turns out these results have been a bit on the slow side? You may have been unaware of of excellent marketing strategies your business can benefit from and some you really should be avoiding!

It may seem a bit of a daft thing to say, but do you know what you want your business to offer in terms of a marketing/digital outcome? Sometimes you can get so caught up in the ‘big picture’, glancing over minor details that could actually be extremely vital to your businesses success – staying focused is important in terms of developing your business and where you see your company/brand for the future.

Here at Universal Web Design we have seen many clients come to us after losing income due to three simple, but damaging mistakes when it comes to their business online. We shall layout these mistakes small businesses fall accustom to and show you how to improve your online strategy.

Not Being Responsive

It’s all very well having a website, but most self built domains don’t cut it in today’s world, leading to many businesses falling at the first hurdle! Having a well designed and responsive website will help you survive and thrive in the modern online world.

As a result you’ll need a developed website that’s responsive – meaning that whether individuals are viewing your site from their desktop, smartphone, or tablet their experience will be an enjoyable one.

Poorly made websites are one of the main reasons your customers will avoid or never return to your site, users don’t have time to hang around waiting for a page to load! Unattractive layouts and waiting more than a couple of seconds to get to a desired page on the site will be detrimental.

It’s time to pull your business out of the dark ages and give it the light it deserves! At Universal Web Design we have excellent designers that can make your online presence run smoothly and efficiently – allowing visitors to browse the website easily.

Improved Readability & Click Contact Information

Your website should generate a point of contact, somewhere for your customer to access 24 hours a day, seven days a week. Therefore, you need to make it easy for visitors to contact you!

Poor grammar and a lack of or indeed the wrong contact information, can be a school boy error if you’re hoping to gain customers online. Your target audience shouldn’t have to go routing for a mass amount of pages just to find something simple they’re looking for – tabs and named pages can be a great help to a user finding something specific that your brand offers!

Keeping it simple but attractive is the order of the day! You can bet your bottom dollar that your competitors have the business phone number in addition to a CTA (call-to-action) button clearly visible to a user!

Your website goal should be able to bring in more clientele, so that accessible contact information will allow for minimal effort from the visitor if they want to find out more about the business.

At Universal Web Design we are able to provide professional bespoke website content, in addition to this a Blog/News section on your site can also be beneficial! We provide professional written topics related to your business or industry, giving your customer a reason to keep on returning to your website – each week/month these can be uploaded.

A Lack of CTAs (Call To Actions)

Every website should have to a CTA, after all you want the user to become a valued customer. A CTA can bring about the possibility of the user to book an appointment, request a quote or sign up for your newsletter.

Every website should have to a CTA, after all you want the user to become a valued customer. A CTA can bring about the possibility of the user to book an appointment, request a quote or sign up for your newsletter.

These CTAs can generate traffic to your brand, depending on your main conversion goal, there should be appropriate calls-to-action throughout your website. Some websites get caught up in conveying who they are, what they offer and why they’re the best in the industry but they end up leaving the consumers’ needs in the shadows. At Universal Web Design, not only do we create the bespoke designs, we can give expert advice in this area too!

Your website should be able to direct users to the next step that should be taken once they have arrived.

Keep these three elements in mind when developing your business online, through our website services and marketing services we are the perfect option to help you benefit and be successful online.

If you’re interested in any of our services here at Universal Web Design, then why not call our team on 01206 588 000 to book a meeting with our developers or marketing professionals, who can talk you through the process and ultimately get the ball rolling on your online venture!