Keywords are very important in any SEO strategy since a keyword is what a user enters into a search engine to find a relevant website. Thus you should make sure that you are targeting the correct keywords for your website. In this article we identify a few tips that will help you conduct localised keyword research.
Keywords are like diamonds in the rough. You need to be scan through a wide range of keywords to find ‘relevant’ keywords that would generate quality traffic to your website. Just as jeweller knows the true value of diamonds, similarly only a SEO specialist would be able to understands the value of of keywords. It’s likely that you may find a lot of keywords that make sense but you have to make sure that you select only the ones that are relevant to your business. This article discusses not the entire concept of keyword analysis but only the keyword analysis for a small business that wants to optimise their website for local search rankings. Do go through the tips and ideas provided below. I’m confident that they will help you find suitable keywords for your business to target.
The first thing that you should know about local keyword research is that whatever keyword you choose it should contain the name of your city or county or area in which your business is located. The reason for this is quite simple. If you are looking for a restaurant on Google.co.uk then the list that will come up will probably be of restaurants located all over the globe or just the United Kingdom. But if you are looking for a restaurant in West London then you will put that in the search box. The result here will be different for sure. You will get all the restaurants located in the West London area. Hence it is very important to have the location name included within your keywords.
When you try looking for keywords with the location name it could happen that the keywords you actually find might not make sense grammatically. Well in that case you can do two things. You can either take those keywords to use them in your on page SEO activities or you could simply look for more keywords that are grammatically correct. It actually only makes sense to choose keywords that are correct because normally an average person who is looking for a local business or service is bound to type long keywords like “restaurants in western London”. Rarely anybody would type “restaurants West London”. But this doesn’t mean that you have to leave the incorrect keywords. Actually, even they are beneficial for your business.
Okay, so now that you have searched keywords that have your business location name included, it is also equally important to choose keywords that are relevant to your business. Do not choose a keyword because it is being targeted by your competitor. It is not necessary that you take every keyword your competitors are using. Your keywords should define your business. If a person is using your keyword to search for something and ends up on your website then he/she should receive the information that they were looking for. For example, you don’t want to target a term such as “Chinese food” if that’s not something you offer. You must apply the same rule even when you are searching for keywords for an inner page of your website. Make sure the keywords that are selected are relevant to your business and to the page that your visitors will land on. It’s advised to select around 7 ‘relevant’ keywords for each page within your website.
These tips will help you to target the best keywords for your local business. Even if you are hiring someone else to conduct search engine optimisation for you, it;s important that you can explain and discuss what is required of them to achieve the results you need.