Whether you are happy about it or not, online marketing has entered our world and made a huge impact on our global business market. According to Ofcom, today’s consumer spends twice as much time online as they did a decade ago, making it imperative for businesses of all sizes to join the online world and build their online presence.

A website is an obvious starting point for your business. Starting your website doesn’t need to be confusing, and with UWD’s simple, cost-effective packages, you won’t have to do much at all. But if you have no idea what we are blithering on about, we’re here to help, so we’ve comprised this guide of basic website terms for you:

CMS (Content Management System): A CMS is an internet tool that allows you to manage your website and site content from an internal user interface of dashboard. It’s an easy way to update your website’s content, and there are plenty of platforms to choose from – although for effective simplicity we would always recommend WordPress. WordPress is free to use and always has new features, plugins and tools being added to it. WordPress is the most popular CMS platform and for good reason – it is quick, easy and reliable to use.

Domain: Your domain is your website address – where your website can be found in the online world. It needs to be registered with a domain provider, and you should try to secure a prominent Top Level domain (such as .com, .info, .net or .org). These domains are most recognised by the public so it will be easy for people to find and remember your website.

Hosting: After you have sourced your domain, you will need to find a host provider. Just like renting out a patch of land to live on, you need to rent a patch of internet space to build your website upon. Hosting is essentially renting space on a server where all of your website files are kept. When choosing your host, please make sure that they are reputable, have recent technology and secure servers. A fast-loading website is essential to online success – and a good host will help you get that.

Responsive Design: Always ensure that whoever builds your site uses a responsive design – regardless of what platform it is based upon. Responsive design means that your website will become flexible, so if you use a different sized device to access the site, the website will resize itself on the page. This is vital for the ever-increasing mobile and tablet internet users. A website built by UWD will always feature responsive design.

Have any more questions regarding website terms? Just get in touch with us on 01206 588000 or email info@universalwebdesign.co.uk. Alternatively, visit our store for more details and prices.