Blogging should be the centre point to your content marketing process, giving your company a voice to be heard. This can be shared with various social media outlets such as Twitter, Facebook, LinkedIn and E-books via your website.

A personal side to your business can be a good and fresh idea, blogging gives the business some perspective and more understanding to a potential customer that doesn’t know the industry all that well.

This connects business relationships and sales, encouraging Customers to see you as a reliable resource in the marketing industry; generating traffic to your website and creates a communication channel with comments and feedback relevant to information you are referring to – This can also act as invaluable market research, opinions, reviews and dealing with complaints.

Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into potential leads and strengthen your brand’s win rate. Overtime the blog will be viewed on your website and generate increasing numbers of views as time goes by – these blogs will still be relevant in a month or even a year’s time.

Writing a blog is a cost-effective way to promote a product or service that you’re selling or your brand as a whole, broadening your market with constructive and inspiring content.

Including images and graphs allows you to communicate in another informative format, drawing in your audience. As the old saying goes, a picture is worth a thousand words.

Blogs can answer all types of questions their leads and customers have. If your business continues to create content that’s helpful for your target customer, you in turn become an established solution to any problems your customer may have.

Are you thinking of creating a blog for your business, but not sure how to go about it?

Maybe you don’t have the time to write regular blogs for your website and need a new diverse way of interacting with your audience?

If this is the case, we can help. Universal Web Design have in-house team of professional content writers who offer a variety of relevant tips and advice that will suit your brand’s requirement.

Get in touch today via our email info@universalwebdesign.co.uk or alternatively you can call us today on 01206 588 000 for all your blogging needs.