Thousands of new businesses are starting up every day. But only a handful are presenting their businesses professionally online. As a start up business you don’t need to spend thousands on a website, however free or cheap service providers such as Yell, one & one and vistaprint will only ever damage your brand further. You can quite easily order a low cost web design package from only £97! This will enable you to compete with most businesses online. A professional web presence will enable you to grow your business quickly.

In this article we share 5 tips that will help you build an effective online presence for your business:

A Design Strategy

Take your time to devise a well thought through web design structure. It’s important that your website is easy to use and it’s obvious for customers where they need to go. Identify and include essential requirements of your website within the design plan. By planning your website design and build, you are likely to identify several areas that you may have originally missed out by mistake.

Simplicity Wins The Day

You should aim to create a simple looking and easy to use website. This will not only decrease your outlay for a website build, but in many cases you will find that your website converts more visitors into customers.

Simple web designs are everlasting throughout fashion changes. This means that you will not need to update your website as frequently.

Over complicated websites make it difficult for users to find their way around and most importantly enquire regarding your services.

Structure

When you build your website you need to use a simple, logical structure. All good web design companies will help you with this, however some more affordable web design companies will be looking to you for inspiration. This is when it’s useful to provide them with a simple drawing outlaying your requirements.

Search Engine Optimisation

Most business owners fail to follow through with the most important aspect of online marketing; search engine optimisation.

Search engine optimisation, also referred to as SEO is a great strategy used by all successful online businesses. Without going into detail, SEO is implemented to increase a websites ranking on a search engine results page (SERP) for a number of selected search terms. There are over 200 factors considered within Google’s algorithm that affect a websites ranking. Essentially an SEO companies objective is to increase your websites ranking as cost effectively as possible.

Fresh Content 

Once your website is set up, it’s important to keep it up to date with new content. This involves editing and developing current web pages as well as creating blog posts to attract new website visitors. This will develop your client relationships  and ensure that potential customers continue to revisit your website for fresh content.

Google measures how often a website is updated and takes fresh content into great consideration when ranking a websites overall position.