Back to school season has seen a 2.6% rise in online retail activity
This is a good thing! Hitwise, a Connexity company, showed that this back to school season has provided the biggest rise in activity for the leading online retailers! Put simply, 100 million more visits were made to these sites compared to this time last year. The most searched for products included Yeezy trainers, Pokemon backpacks and the Ipad Pro!
235,000 Twitter accounts suspended in six months
Since mid-2015, 360,000 twitter accounts have been suspended. 235,000 of these suspensions have taken place in the last 6 months, Twitter says these were because of violations to policies that pertain to terrorism, and violence. Twitter’s monthly users has soared in recent years, the total now stands at a jaw dropping 313 million.
Highest online sales growth in 20 months
Heavy and consistent discounting of products are thought to be the reason why! The IMRG Capgemini eRetail Sales Index showed that online sales grew 19% year on year in July. This is the highest 12 month growth period since November 2014. Clothing, home and garden was the highest performing category!
⅓ shop exclusively on their mobile phones
Statistics provided by xAd!585 consumers out 1500 surveyed said that their smartphone was, and or has been vital in their research of a new product. Furthermore, 435 of the 1500, said that they used their smartphone exclusively when buying a new product! 56% of customers make a purchase within the hour, or immediately after completing research!
High-performance ads deliver an average of 180% ROI
Analysis provided by Warc! And is taken from figures indicative of one year into an advertising campaign! This therefore does not take into account long term future investment vs future return; which is estimated to rise as time goes on. The gross median profit garnered from high performance advertising, when compared to generic advertising especially, is 1.8 times the initial investment. The future, one year and above, is believed to be twice as high as it is in the short term.